EARLIER this year, the Deputy Minister for Culture, Sport and Tourism launched the ‘Years of…’ Visit Wales campaign, naming 2016 ‘the Year of Adventure’. It aims to promote Welsh tourism by focusing on the qualities that make the landscape of Wales so great. Tourists and residents alike can expect their children to be invited to visit and even sleep in museums, abbeys and castles, as well as great big family picnics, stargazing and acrobatic circuses.
And now prospective students of Aberystwyth will have the opportunity to learn how to do it as of September the same year.
Lead by the School of Management and Business at Aberystwyth University, the new BSc in Adventure Tourism Management looks at enabling students to apply for an array of employment options within the adventure tourism field.
The degree focuses on fostering skills essential for establishing and managing outdoor adventure activity based holidays. It also looks at building strong business foundations, particularly in marketing and small business management.
Dr Carl Cater, Undergraduate Director at the School of Management and Business and Senior Lecturer in Tourism, stated that the degree is unique as it features the ability to “gain nationally recognised certifications as students study, allowing them to develop their competence in a specified outdoor activity, as well as improve their employability.”
He also states:
“Staff teaching on the program are active in world leading adventure tourism research and are affiliated to the Adventure Tourism Research Association. And of course Aberystwyth and the surrounding areas offer unparalleled opportunities for adventure for all our students, allowing them to develop their skills and experience to the highest levels.”
The applications for this course running 2016/2017 are now open.