Aberystwyth Student and Entrepreneur Greg Dash does it again

LAST YEAR, Aberystwyth University PhD student Greg Dash caused a storm when he invented the world’s smallest digital fisheye camera –the ‘Little Cyclops’ –and was able to pay off the majority of his massive student debt when it became an instant global success.

Dash's latest success, the Digital Diana Camera Greg Dash

Dash’s latest success, the Digital Diana Camera Greg Dash

Named one of the UK’s “youngest and most successful entrepreneurs”, Dash –a 26 year-old Renewable Energy and Eco-Tourism researcher from Mountain Ash, Rhondda Cynon Taff –hasn’t dwelt on this early success and has now achieved his funding target of £13,500 in order to launch a digital version of the 1960’s classic ‘Diana’ camera, called the ‘Digital Diana Camera’. Utilising the power of ‘crowdfunding’ site Indiegogo, Dash has managed to secure 111% of his required funding with 22 days still left to go and had raised £11,700 in just four days.

Although prices start at only £65, the Digital Diana boasts many modern features such as a 1.8inch LCD TFT screen at the back, a digital sensor that can take pictures up to 12megapixels, HD video capture, and manual controls for adjusting exposure, contrast, white balance, and ISO. Although Dash wanted the camera to be brought into the twenty-first century, he has remained true to its vintage roots by including built-in filters which allow it to take instant ‘vignetted’ and ‘Instagram’ style digital photos. What’s more, the current prototype will be made from parts that have been recycled from other cameras.

Aberystwyth student and entrepreneur - Greg Dash

Aberystwyth student and entrepreneur – Greg Dash

Talking about the personal significance of this project, Dash said: “I’ve used photography in my research, using it as a data collection tool in participant led research. I’ve always loved photography, been working in the dark room at the arts centre for a year or so on a Wednesday, developing black and white and shooting with film. I remembered the other day, the first camera I was ever given was the Diana camera –when i was 8 or 9 –amazing to think I’m now developing my own interpretation of it”.

Cyclops Cameras is going to keep bringing out new cameras every year –limited edition to 1000 units at accessible prices. I just want to keep innovating, keep bringing out new ideas and exploring creativity and allowing others to explore creativity”.

Talking of his relationship with the people supporting his venture, Dash said: “They’re not customers, they’re just as involved in the Cyclops Cameras project as me”. He added that “most of my buyers are from the US though because no one in the UK knows about it”.

Some further encouragement is being offered to potential UK backers however, with the option for 80 people to pick up their camera from a launch party in London at the end of summer this year.

This slideshow requires JavaScript.